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Privacy and data protection at Ampelpublishing

In connection with your use of this online store or online service portal for subscribers or subscriptions, personal data will be collected from you and processed by us and our service providers. We do this responsibly and only to the extent permitted by the applicable data protection laws, in particular the EU General Data Protection Regulation (in short: DSGVO).

So that you know what data we use from you and for what purpose, we have compiled all relevant details here and also the mandatory information required by DSGVO for the transparency of data processing for you.

Please note that some book products and magazines are also distributed via third-party providers for which we are not responsible. In this respect, this data protection information only applies if you are referred to this website by us or our service providers.

Ampelpublishing, Guido Lange, is responsible for the protection of your personal data and compliance with the DSGVO in connection with the aforementioned online stores or service portals.

If you have any questions about data protection to Ampelpublishing or would like to exercise your rights regarding data protection (see under "My rights as a data subject"), please feel free to contact our customer service at the following contact details:


Guido Lange

Am Kapellchen 18

56283 Nörtershausen


1. purposes and legal bases of the processing

Personal data is processed primarily for the following purposes or on the basis of the following legitimate interests:

to fulfill the contracts concluded with you, in particular to carry out, deliver and settle your orders;

for analysis, statistical evaluation and optimization of our offers and services, in particular to find out what our users are statistically particularly enthusiastic about and what they tend not to be, how profitable advertising expenses have been, at which points user groups abandon an order process, or what else can possibly be improved when using our services;

to prevent fraud, to verify delivery addresses and to check creditworthiness;

to ensure the operation of the online stores, in particular to recognize and ward off possible attack patterns and to detect errors in the system, and also to ensure that any advertising objections are effectively taken into account in the corresponding data processing;

to maintain the customer relationship and for direct marketing in its own

to ensure and document objections to the use of data for advertising purposes;

for the targeted display of advertising banners with offers of our products on websites of third parties who cooperate with the same advertising networks as we do, as well as for the evaluation and billing of corresponding banner placements; 

to comply with legal requirements, in particular commercial and tax retention obligations, and any obligations to provide information to authorities, as well as for criminal prosecution, defense or enforcement of claims.

The processing of your personal data is lawfully carried out on the basis of the DSGVO, namely ( depending on the case ( specifically on the basis of consent, a contract concluded with you or for the implementation of pre-contractual measures, for the fulfillment of legal or official requirements and / or after weighing legitimate interests in individual cases or on the basis of pseudonymous user profiles (see DSGVO Article 6 para 1 a), b), c) and f) and TMG §7 15 para 3).


Insofar as we process personal data on the basis of consent or on the basis of a consideration of legitimate interests, we will only do so as long as you do not object or revoke your consent. More details on this and an indication of the corresponding setting options can be found below in the details on individual data processing (see item 6).

2. categories of recipients of personal data

There are things that others can do better than we can. Therefore, we have engaged some service providers. With some of them we are part of a group of companies, with others we are only connected on a business basis. Some service providers will have to have access to personal data, or at least may have access to it.

This applies, for example, to the collection of outstanding invoices and the dispatch of orders, invoices and newsletters, as well as any package notifications.

We commission all our service providers strictly in accordance with the requirements of the GDPR in writing and, for example, also have technical and organizational measures explained to us with which the service providers protect the personal data entrusted to them from misuse. In addition, we take care to disclose personal data to our service providers only to a limited extent, insofar as comprehensive data access is not required for the specific tasks of the respective service providers.

3. data transfers to third countries outside the EU

We store and process personal data of our customers such as name, contact data as well as order, delivery and payment data exclusively within the EU.

Insofar as this is not so-called clear data, but data that is only processed under an identification code ('pseudonym') and in this respect also has no directly recognizable reference to a specific person, however, we sometimes use services of providers outside the EU. These providers also regularly store and process this data outside the EU.

Unless, in the opinion of the EU Commission, the same level of data protection as in Germany exists in the respective affected areas anyway, we always insist on guarantees required under data protection law for a corresponding data transfer to other EU countries. As a rule, this is the conclusion of a data protection agreement stipulated by the EU Commission (so-called EU standard contractual clauses), and especially in the case of transfers to the USA, the participation of the service provider in the so-called EU-US Privacy Shield.

More information on this can be found below in section 6, where we have listed further details on individual services, providers and data processing.

4. duration for which the personal data is stored

We delete data records when and insofar as the purposes for which they were collected or processed have ceased to apply and there are no statutory retention periods to the contrary. The latter may be up to 10 years (see Section 7 147 (3) of the German Fiscal Code). Instead of deletion, in certain constellations the data records concerned are at least restricted or blocked to certain processing purposes.

5. your rights as a data subject

According to the GDPR, you have the right to request information about your personal data, as well as to request a correction, deletion or at least the restriction of the processing of your personal data. You also have the right to data portability.

In addition, you have the right at any time to revoke any consent given for the processing of personal data, as well as to object to processing based on the consideration of legitimate interests, insofar as there are reasons for this that arise from your particular situation. You can find more details on this below under point 6:

Where automated decisions are taken which produce legal effects or are similarly significant, you have the right to express your own point of view and to challenge the decision and ultimately to obtain the intervention of a natural person ('human intervention') with us as controller.

In addition, you have a right of appeal to the competent data protection supervisory authority, namely the Hessian Data Protection Commissioner. Contact details for the Hessian Data Protection Officer can be found at

Individual data processing in detail:

6. details on online analyses and advertising tracking services based on pseudonymous processing. 

We use special technologies for internal analyses and also for placing advertising banners in third-party online offers, in which usage data is processed, evaluated and used for the playout of advertising banners on a pseudonymous basis. This usually takes the form of cookies and so-called tracking pixels.

The associated processing of personal data takes place (unless anonymous anyway) on the basis of pseudonymous usage profiles, taking into account legitimate interests (DSGVO Article 6 para. 1 letter f) or TMG §7 15 para. 3), in some cases also on the basis of a corresponding consent (DSGVO Article 6 para. 1 letter a).

Ampelpublishing has a legitimate interest in advertising our products, services and offers by displaying individual and target group-specific advertising banners. In addition, Ampelpublishing also has a legitimate interest in the fact that - at least to a limited extent in terms of time and subject matter - pseudonymous usage profiles can also be created until revoked, which enable the individual and target group-specific display of advertising banners in the first place. In this context, it is also important that recognizability is regularly only possible within the respective device-browser combinations and, moreover, can only be achieved by the bodies that are involved in the advertising playouts. Furthermore, the decision made on the basis of the profile is directed at the selection of a specific advertising banner and is neither legally nor otherwise significant. Furthermore, prominent reference is made to the tracking used and corresponding opt-out options. Profiles with a focus on children are not formed.

[You can object to this usage analysis for most of the online analyses and advertising tracking services used by us by selecting an appropriate setting in your browser that does not save third party cookies and automatically rejects them. You can find instructions on how to do this by doing an Internet search using the keyword "Cookies settings" in conjunction with the name of your browser (e.g. Safari, Google Chrome, Mozilla Firefox or Microsoft Internet Explorer).

In addition, we have also indicated an individual opt-out option for each service below. This is usually technically implemented by setting a so-called opt-out cookie. Such cookies generally have an unlimited lifespan (so-called permanent cookies). Please note, however, that you must opt out again if you delete these or all cookies from your browser. It is also technically impossible for us to transfer such an opt-out to other browsers or devices used by you, so that the opt-out must also be exercised there individually.

More details on the individual services and providers used by us and the corresponding opt-out options are provided below:

6.1 Usage analysis with the help of Google Analytics

[Who] We use Google Analytics, web analysis service of Google Inc. Mountain View, CA 94043, USA ("Google").

[What/How] A cookie is set for this purpose. The information generated by this cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. We use Google Analytics exclusively with the extension of IP anonymization (§nonymize_IP'). This means that IP addresses are only processed in abbreviated form in order to exclude the possibility of direct personal references. Through IP anonymization on this website, your IP address is shortened by Google within member states of the EU or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

[Google will ( at least according to its own statements ) in no case associate your IP address with other data from Google. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and, where applicable, providing other services relating to website activity and internet usage.

[Where and to whom] Google may transfer the collected information to third parties if required by law or if third parties process this data on behalf of Google.

[More info] You can learn more about the security and privacy policies of Google Analytics at .


To object to the collection and storage of data by Google Analytics, this browser plug-in issued by Google can be installed:

6.2 Use of remarketing technologies

[What for] We use so-called remarketing technologies of several services or providers. Through this technology, users who have visited stores or offer pages of IP and were interested in the offer are addressed again through targeted advertising on websites of our advertising partners via ad impressions.

[What/How] Advertising is displayed through the use of cookies, which are used to analyze user behavior when visiting the website and can then be used for targeted product recommendations and interest-based advertising.

[Who] We currently work with the following services or providers:


Doubleclick by Google and Google Remarketing by Google Inc, Mountain View, CA 94043, USA. You can find more information and settings options for this at

[Opt-out/opposition option.] 

Active - click here to deactivate Google advertising tracking on this website.

Facebook Custom Audience by Facebook Inc, Palo Alto, CA 94304, USA. Further information and setting options for this can be found at

[Opt-out/opposition option.] 

Active - click here to deactivate Facebook tracking on this website.

6.3 Use of Conversion Tracking

[Why] Ampelpublishing serves paid ads on multiple platforms. In order to be able to determine how many people who click on these paid ads and subsequently buy something, we and our advertising partners use a so-called conversion tracking.

[What/How] Conversion tracking is technically realized via so-called cookies. The cookies for conversion tracking are only stored on your end device when you click on an ad placed with the respective advertising partner. These cookies are deleted after a maximum of 90 days and do not contain any information that can identify you personally. The cookies are only used to recognize that the ad has been clicked on and that you have been redirected to this page.

[Who] We work together with the following services or providers:

Conversion Tracking of Microsoft Corporation, Redmond, WA 98052, USA. For more information, please visit:

[Opt-out/objection option]:

Seat of Ampelpublishing

The registered office of Ampelpublishing is Am Kapellchen 18, 56283 Nörtershausen, Germany.

Status and updates

This information was last updated on 07/08/2023. We may update it from time to time for operational, business or legal reasons. We will inform you in an appropriate form about all significant changes made by us to this data protection information.